Since attendance numbers became available, the NWSL has shown a steady rise in viewership. Recovering from the COVID-19 era, when matches were held behind closed doors, the league has experienced remarkable growth. Over the past eight years, the average monthly audience has surged from around 100,000 to 300,000. This surge in popularity has translated into increased revenue from match tickets, in-stadium spending, and broadcasting subscriptions, reflecting the league's growing influence and fanbase.